Ipsos mesurera l'audience des radios au Maroc

Fin de semaine dernière, le CIRAD, le groupement interprofessionnel pour la mesure d'audience radio, rencontrait les deux derniers organismes en course pour établir l'audience des radios au Maroc. Il restait à départager TNS SOFRES et IPSOS. C'est finalement l'institut IPSOS qui a remporté le marché. 

IPSOS est un institut de sondages français, créé en 1975, déjà présent en Amérique Latine, au Canada, aux Etats-Unis et en Asie. La troisième société mondiale d'études par enquête sera donc en charge de la réalisation des premiers sondages radio officiels, au détriment de Marocmétrie (Médiamétrie) qui était candidat pour la mesure d'audience radio mais conservera bien celle de la télévision.

Source: Visamedias.info

My comment

In Morocco and since a big number of private radios have received their authorization to broadcast, no one can say who has the biggest audience share, and what are the programs that works well and others who have less public. However, the Cirad an association that gathers radios, communication agencies and advertising agencies has chosen Ipsos, the famous french survey institution. 

With measures of  how many and who listen to what program, moroccan radios will finally know their real audience shares, they will also know when they are doing well, and what programs should be modified in order to attract more people. Audience measures will also allow advertising agencies to target their advertisement according to who and how many people are listening to a program on radio. 

Google Opens a Digital Music Store

Looking to extend its reach as a hub for entertainment and social networking, Google introduced a set of music features on Wednesday, including a download store to compete with iTunes. NEXT

MY COMMENT


Google is entering a new market, the music one. Already dominated by Apple who came first with Itunes a decade ago. The service, Google Music, will sell individual tracks and full albums, letting customers store the songs on servers, on so-called cloud accounts. And through an integration with Google’s nascent social network, Google+, the company will also let customers share music by offering friends one free listen to any bought track.


By launching its new service, Google is clearly competing with Apple who is dominating the market. However, Google Music has only for the moment a database of 13 million songs, and could not reach an agreement with Warner music one of the most important music majors in the industry. On the other hand, Itunes with its very large database, its new cloud service, and most important the fact that all owners of Ipods and Iphones have to own an itunes library to use their device, offers more attractiveness than Google Music


To end up, Google music is not a revolution, just an Itunes like, and if google wants to dominate the music digital store market, it should absolutely find other ways that will interest the customer to switch from Itunes to Google Music.

A Filmmaker Wants to Help Others Use Product Placement

LOS ANGELES — “He’s not selling out, he’s buying in,” says the slogan for “POM Wonderful Presents: The Greatest Movie Ever Sold,” Morgan Spurlock’s whimsical documentary about product placement in movies and television shows.

Not one to leave a dollar on the table, at least when it comes to financing films, Mr. Spurlock now plans to help the rest of the documentary world buy in. NEXT

MY COMMENT : 

This article is clearly pointing out the dilemma that most media are facing : New ways of financing.  The idea of the film director is simple, using product placement in documentaries. Product placement is a form of advertisement where branded goods or services are placed in a context usually devoid of ads. Movies, music videos, and tv shows are using this process of advertising. 

According to the author of the article " Documentary makers are perennially starved for cash, particularly when it comes time to distribute a movie that may have cost relatively little to make. But companies may also have something to gain from an association with reality-oriented filmmakers who often pride themselves on speaking truth to power. " For these reasons, product placement will help the documentary industry grow, or at least end the struggle of some documentary directors to find financement for their work. 

However, documentaries are based on real life events, and knowing that some companies are using product placement, can be seen as a loss of independence for the documentary industry.